Be About Something

Unlock Your Big Idea that Catapults Your
Business to the Next Level

What if....

You could go from feeling overwhelmed by the blank to getting your writing done and published in just a few days?

With Be About Something…

you’ll articulate a Big Idea that is so clear and compelling that you’ll never struggle with writer’s block again. And you can do it in just a couple of hours.

Tell me if this sounds like you:

Writing my own stuff is dead-last on my to-do list.
Even if I block out time on my schedule, it’s always the first thing to get overwritten with a last-minute meeting or client request.
So why don’t I just give up on writing? Because if I don’t write my biggest ideas out in black and white, I know I’ll regret it. I want to help a lot more people. And I want to leave a legacy.
But that feels way too hard. Where do I start?

What if you could get writing done without having to carve out time that you don’t really have to create a content plan that you’re not really going to follow?

I worked with dozens of people who have tried to write but couldn’t get it done.

Every last one of them worked their asses off.
Like you, these are get-shit-done people. But…
They were skipping a step that no one has ever told them about.

That step I see so many talented leaders skipping? That’s why I wrote Be About Something.

You can write good content quickly and easily. But you have to get crystal-clear on the world-changing impact of your idea. That’s what Be About Something gives you.

Be About Something helps you transform from subject matter expert to industry leader with a devoted following.


  • Learn: The Be About Something book walks you through articulating your Big Idea, and where you get stuck between your brain and writing it on the page
  • Take action: Step by step exercises that help you clarify your Big Idea, beat writer’s block, and get your writing done instead of just torturing yourself with thinking about it. Go from how-to teacher to high-profile thought leader, and have the confidence not to hide your brilliance.
  • Bonus! Hold yourself accountable: A 3-email mini-course that tells you exactly what to do to start writing articles that incorporate your Big Idea.
  • Bonus! A free 1-on-1 check-in with me.


Get it now for just $9


Right now, you’re saying

Imagine instead if you

You can absolutely have this, and it doesn’t have to take months. If you can set aside 6 hours (and they don’t have to be in a row), this can be you.

Hi, I’m Maggie.

I have spent my entire career helping companies seize audiences’ attention and moving them to action using the written word. I have a master’s degree from the Columbia School of Journalism. Yet when it came to writing my own content…
I am a writer and editor who spent YEARS avoiding writing.
But after I developed the Be About Something method, I wrote the book on it (literally!) in under a month, while running my own consulting business, and without waking up at 4 am or staying up until 1 a.m. to do it. And also while mothering my 5- and 2-year-old boys.
The Be About Something system made it possible for me to write a book even during a world-altering pandemic when I had patched-together childcare.
I wanted to share how I went from not writing for over a decade to writing every week and writing a book within a month.

Here’s a detailed walk-through of Be About Something

The book.

The Be About Something e-book walks you through the steps you need to take to go from helpful expert to paradigm-defining thought leader. What does that mean?
1. First, you’ll land on your Big Idea, first draft. Then, I take you you how to go from first draft to a final version that encapsulates your personality, expertise, and experience in 1 or 2 sentences.
2. Next, I teach you how to identify The Tape, a set of thoughts that everyone experiences that contribute to crippling writer’s block. After you identify the Tape, I teach you how to beat it so you can write quickly and consistently.
3. Finally, I teach how to take your big idea and go public with it.

The worksheets.

The Be About Something e-book includes four exercises. The exercises are the linchpin that help you transform from helpful expert to high-profile thought leader.
Exercise 1: Write Your Big Idea 1.0. Stop twiddling with dozens of ideas, or staring at a blank screen. Exercise 1 grounds you and gets the words out of your head and on to the page quickly.
Exercise 2: Identify the Tape. This exercise helps you freeze the thoughts that snowball into writer’s block. Conquer Blank Page Syndrome before it happens.
Exercise 3: Identify the Tape, take 2. Prove to yourself that you can write, even when you are steeped in self-doubt and even when you’re writing’s not perfect.
Exercise 4: Commit to yourself by completing an action plan that makes sense for you.

The mini-course.

Be About Something automatically includes a 3-email mini-course that tackles the obstacles that dozens of people who have worked with me have conquered. I know the sores spots that come up as you begin to write, and I will send you support before you even have to ask.

20 minutes one-on-one with me. (Valued at $110)

Your purchase also includes a free one-on-one session, for me to review your Big Idea. You’ll get on the spot suggestions, and there’s no obligation to buy anything else from me.

Total Value: ($200)

Praise for Be About Something and Maggie Frank-Hsu

“Maggie, you are a genius. In two conversations, you helped me break through blocks that had been holding me back for months.”

— Margo Aaron,

“I was super impressed. I’ve taken classes before but this was so much more useful. It’s the best decision I’ve made to invest back into my business.”

— Chanda Jothen,

“Before working with Maggie, I had ideas about topics and opinions I could write about, but I definitely wasn’t confident enough to post something out into the world. Maggie helped me identify my roadblocks and once we worked those out it was easier to work through them. As I go forward and write more for my business I will be continuing to remember little tips and techniques Maggie taught me.”

— Kylie Findlay,


1. How much time does this take?

Set aside about 6 hours. You can do it in a couple of days or over a few weeks, depending on your schedule.

2. What if I don’t have time to write?

Set aside 45 minutes on your calendar, one lunch break a week. My clients have told me that this is when they get their writing done.

3. What if everyone hates what I write? What if I hate it?

In Be About Something, I walk you through a process for letting go of perfectionism. Some people will hate what you write. That’s not a bug when you go public – it’s a feature. Are you going to let those people silence you forever?

4. I have tried so many times to write, and never stuck with a practice. Why is this different?

Be About Something is not a writing practice. It’s not a regimen. It’s not a wagon you can fall off of.
It’s not about getting you to do something you don’t want to do. It’s about clarifying your Big Idea so that it is so crystal clear and easy to articulate that you can’t wait to tell people about it.

5. Can someone else just do the writing for me?

Yes, other people can ghostwrite for you. (Including me.) But if you skip this clarifying step, you will pay them a lot of money and waste months of back and forth with them because you can’t state your Big Idea clearly before you hire them.
They will always write something that just doesn’t convey what you really want to say, or is boring or bland, unless YOU can give them direction.
Be About Something helps you articulate your Big Idea so you save yourself weeks of time going back and forth with a ghostwriter or just doesn’t quite “get you.”
Got more questions not covered here? Email for answers.

Be About Something is for you if…

Be About Something is not for you if…

How exactly does this work?

When you click the button to purchase, check your inbox!
Within minutes you’ll receive an email from with a link to download the Be About Something book and all 4 exercises which are included within the text of the book.
You’ll also get a link to schedule your free 20-minute call with me. 1 day later, you’ll start your 3-day email mini-course. Nothing to do and no buttons to press – the course will come automically to your inbox.
Email with any questions.

Refund Policy

Due to the digital nature of this product, there will be no refunds after purchase.
In one week… you could be writing an article that gets picked up by Forbes.
In three months… you could have a finished book in your hands.
In one year from now… you could be internationally known for expertise that no one before you has ever shared, and no one after will ever repeat.
You could help untold numbers of people who need your unique combination of personality, experience and expertise.
You could help others in your industry who will build on your ideas.

Be About Something: 3 Days to Unlock Your World-Changing Big Idea So You Can Build Your Legacy

You get all this for $9

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