3 Lessons Magazines Taught Me About How to Get Your Audience Clicking
In a past (career) life, I worked as a fact-checker and copy editor for national magazines. That included fact-checking and copy editing the magazine cover, which meant I got to see all of the other editors’ notes on the “cover lines”—those enticing titles framing the cover girl. I learned how editors construct cover lines and how they choose what to call out on the cover. Although I never worked for Cosmo, theirs are my favorite. Notice a trend? Sexy sex sells sexy magazines. Lesson 1: Write titles from the point of view of your audience. The toughest, and the best editors excel at asking this question of every story: “Why should we care?” Once they’ve answered that question, they often slap that answer on the cover. When I thought about the title for this blog post, at first I thought …
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