Answers to the Most Common Questions about Facebook Ads

We moved, which has resulted in me driving a lot more each day. This gives me extra time to listen to a lot more podcasts. So somewhere within this hectic week, I listened to a terrific episode from Amy Porterfield. Episode number 58 is nearly a year old, but the advice in it is so spot on that I almost choked on my coffee when I heard it.  Amy takes a question from a fan who leads with, “How do I increase my FB followers?”  If you’ve read my post about vanity metrics, you’ll know that I hate this question. It turns out, so does the extremely successful (and very succinct!) Amy Porterfield.  Amy doesn’t use the word “hate,” though. Here’s how she puts it: “This is where we need a reframe.” The reframe: Facebook followers don’t translate into the number …

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