If You Don’t Get a Lot of Website Traffic, Use Facebook’s Love for Video to Find Your People

    In my previous post, I talked about website visits: “An unspecified number of people visiting your site for an unknown amount of time, reading an unknown portion of its content and taking either no action or an unknown action. That’s what website visits are. But, they can be useful. “ And so can video views.  In 2016, Facebook was obsessed with CRUSHING IT in the video department. They wanted to crush “IT” and they wanted to crush  YouTube, Periscope–you name it–in the process. This fact is mildly interesting for personal use of Facebook and it’s fun to futz with Facebook Live and all. But it’s really interesting for Facebook for Business and using Facebooks Ads to find customers.  Because video ads are really cheap. You must supply the video of course, but uploading a video directly to Facebook ads and …

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