Your Marketing Email = A Sweaty Note Passed in Junior High

This is how a lot of marketing emails look. What’s the problem with this? Remember 8th grade? It was awkward for me. (I would include an image of my school picture here but I burned them.) ANYWAY, in 8th grade my best friend was Cecilia, we both loved The X-Files and I had a huge crush on David Duchovny. And we wrote each other letters. Long letters—I know some of them were about The X-Files but otherwise I really don’t remember what they were about.  We passed them to each other at lunch and after school. (Even though we sat together at lunch.)  Did you write letters in junior high? Maybe you wrote long emails to friends in college. Or have had long, flirty text exchanges with people you’ve dated.  What do those communications have in common? They are one-to-one.  …

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