Email Software: a Side-by-Side Comparison
If that headline actually sounds boring as hell to you, answer me this: how come one of the first questions I get from people who are starting to think more seriously about email marketing is “Which email service provider should I use?” Decisions, decisions. This question comes up when people are first digging into email marketing because they hope against hope that choosing the right ESP is the key to making money from email. It’s not. It’s a bit like worrying about whether you should be on Facebook or Instagram, or whether your website should be on WordPress or Squarespace. It also comes up when people are starting to grow their list or starting to send more emails. Many people start out by using Mailchimp. But they wonder things like: Why is it free when the others aren’t? Am I …