How to Play Barbies in Your Business

Watch the video: I remember the first time I’d ever heard of an “Ideal Client Avatar.” You’re supposed to create an ICA to figure out how to market to her. I got disenchanted with ICAs. “They’re not real people!” I got kind of grumpy about the whole idea of dreaming up a completely imaginary person. I wanted to meet real, live people who could benefit from what I sell. Real people buy stuff. ICAs don’t. Right? Recently, though, I warmed up again to the idea of the Ideal Client Avatar. Because… Barbies.?‍♀️?‍♀️Remember when you used to play Barbies? Your Barbie could be whomever you wanted her to be? She could live in a castle! She could… make scented soap! She could have a dog and a ferret who were best friends. No limits. That was fun! Sometimes, we need to …

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