The business is not you.
“The business is not you. The business has its own fans, its own energy. … You are stunting your business growth by treating the business and you as the same thing, especially if you are a solopreneur.” I jotted this down while I was interviewing Denise Duffield-Thomas a couple of months ago. (You can read that interview here.) It’s funny that this is the part of the interview that stuck out to me so strongly, since I teach women how to put more “them”—their personalities, tastes, and attitudes—into the way they write for their businesses. And I practice what I preach. My weekly email isn’t written by censored, careful, “business-flavored” me. (She went out with the Goodwill bag full of office-appropriate, pre-pregnancy clothes.) It’s written by plain, old, unflavored me. Hi. ? Yet my business is not me. *** The …