When you write like an expert, you sound like the opposite of an expert.
Not an expert. “I’m not an expert in this topic and therefore I can’t write about it for my business’s social media.” I love this statement because it seems really reasonable. Like… “Who, li’l ole amateur me? No… leave this topic to all those experts ‘out there.’ They’re obviously loads more qualified, so they’ll do a better job!” Yet it’s not reasonable. It’s wrong. Ass-backwards. FIRST of all, (I’m now typing with 1 hand while my left index finger is pointed regally in the air)… gather round because I’m about to unveil a golden nugget from my own 20 years of professional experience publishing online: The internet is a fucking free-for-all. (I learned that during Year 1. The other 19 years are just gravy.) … Whether you’re using it for business or pleasure, the internet is NOT ABOUT sitting quietly …
When you write like an expert, you sound like the opposite of an expert. Read More »