A good idea + a good story does not = a good book
I’m speeding through the book Profit First by Mike Michalowicz after I had avoided coming anywhere near this book for the past three years. Despite the fact that no less than 12 small business owners recommended it to me over that time. All kinds of blocks stopped me from taking their advice. “I’m just a freelancer,” I would tell myself. “That sounds like a thing you need if you have employees.” Well finally, I started it. And as soon as I saw the title for chapter 1, I saw the answer to the question, “Why have a dozen entrepreneurs recommended this book to me in three years? Why is it so popular?” I’m talking about the real answer here. You might answer the book is clear or useful or that the method works, and that’s why it’s got such great word of mouth. Those things—clear, useful, effective—are probably …
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