Your book can’t be for everyone: the importance of defining a niche
It’s easy for me to tell you, “If you get unsolicited feedback on your writing don’t listen to it.” But do you want to know what I do when I get feedback? If you selected “Ignore myself!” … yeah. I got a lot of feedback on Be About Something, the book I wrote last year. All of the feedback that was not full of rave reviews made me question everything. Every. Single. Time. I was a thin-skinned MFer. Until I realized something. Some of the feedback that was making me feel insecure was from people who told me they wished I had included this or that element in the book. Those people were not beingnegative. They were asking for something that Be About Something doesn’t provide. That’s not the same thing. *** Suddenly, an analogy popped into my head: If I walk into a Volvo dealership …
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