Are you selling anything online? If you are, did you know you can hook up "E-Commerce" in Google Analytics with just a few clicks? 

It is so easy that I'm surprised by how few people do it. Maybe it doesn't seem all that necessary. After all, you can tell how many sales you made just by looking at the data within your website or Shopify store, or whatever else you're using to sell. 

You can tell how many people bought from you via your Instagram profile link, for example.

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You can also tell which pins resulted in sales. 

How do you enable it? Toggle the OFF switch to ON. Really. Here's how to get to the OFF/ON switch.