beginning with Facebook ads

Answers to the Most Common Questions about Facebook Ads

Strategy / By

We moved, which has resulted in me driving a lot more each day. This gives me extra time to listen to a lot more podcasts. So somewhere within this hectic week, I listened to a terrific episode from Amy Porterfield. Episode number 58 is nearly a year old, but the advice in it is so spot on that I almost choked on my coffee when I heard it.  Amy takes a question from a fan who leads with, “How do I increase my FB followers?”  If you’ve read my post about vanity metrics, you’ll know that I hate this question. It turns out, so does the extremely successful (and very succinct!) Amy Porterfield.  Amy doesn’t use the word “hate,” though. Here’s how she puts it: “This is where we need a reframe.” The reframe: Facebook followers don’t translate into the number …

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The Difference Between “Boost Post” and “Boost Your Posts” in Facebook Ad Manager

Results / By

Facebook ads: Have you thought about using them? Even if you have a $5 budget to begin with, I encourage you to test them out. Not just because you’ll reach more people. A colleague at my co-working space recently reminded me what else you get for your $5: When you buy an ad, you get a TON of information on who responds to your ads. That information may surprise you. Are you reaching people you didn’t expect? Not reaching the people you expected to?  Both of those insights allow you to take action, either to experiment with your messaging to reach the people you really want to reach, or to re-assess whether your target market is different from what you thought it was.  Those are actionable metrics, as opposed to the vanity metrics I talked about in previous posts.  So …

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