The Difference Between “Boost Post” and “Boost Your Posts” in Facebook Ad Manager

Facebook ads: Have you thought about using them? Even if you have a $5 budget to begin with, I encourage you to test them out. Not just because you’ll reach more people. A colleague at my co-working space recently reminded me what else you get for your $5: When you buy an ad, you get a TON of information on who responds to your ads. That information may surprise you. Are you reaching people you didn’t expect? Not reaching the people you expected to?  Both of those insights allow you to take action, either to experiment with your messaging to reach the people you really want to reach, or to re-assess whether your target market is different from what you thought it was.  Those are actionable metrics, as opposed to the vanity metrics I talked about in previous posts.  So […]

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