We know that 50% of content shared on social gets ZERO shares. So why should you keep sharing on social media when most of the content goes nowhere?
“Why doesn’t anyone see my Facebook posts?” I get this question a lot from clients, non-clients, friends, Romans, etc. And I understand why. You write a post telling people what is so great about your business, what you’ve been up to, something that really matters to you. You do this because want to create a post that inspire engagement, that connects with your audience and help them remember you, right? Posts that make them love you, trust you, remember you, CHOOSE YOU!? Any then no one even looks at it??? Frustrating. When I managed the Facebook page of a nonprofit online resource with a following of about 250,000 fans, I thought about how to get people to look at our posts a lot. We actually higher than average “engagement” (likes, comments, shares, and clicks on our posts). But I was