measuring success

Measuring Success: Split Tests and Social Media

You can conduct very effective tests using your posts on social media. They may not be perfect split-tests, but they can provide enough data to help you decide whether saying something like “Click here” works better for your audience than saying, “Get it now.” Here are some options. 

What’s a Vanity Metric? (And Why You Should Care)

A woman who had launched her website recently was asking, “What is a good number of page views your first month?” 

You may have asked the same question as you try to build your audience. After all, if you want to build your audience, doesn’t that mean you want more page views? 

Yes and no. 

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