Vanity Metrics, Part II: Why Followers Mean Very Little

Often when I meet a new potential client, she’ll say something to me like, “I only have 200 followers on Twitter.” Or another potential client may say, “I have 200 followers on Twitter, which I think is pretty good since I’m just starting out.” 

So, which is it? 

  •  

Vanity Metrics, Part II: Why Followers Mean Very Little Read More »