Today, the Brilliant Business Moms posted my conversation with them about their Facebook brand page. They do a great job sharing their brand on social media. We talked about a lot of things, but one theme I returned to over and over: Put yourself in their shoes.
For example, if you are going to blog about a particular topic, always think about titling the blog post using the same keywords that your audience might use to Google it.
You want to do this not only because it may help your page come up in Google search results, but also because when you share post to Facebook that has a title you’re audience is interested in, they are just plain more likely to click. If you want your audience to read your blogs, listen to your podcasts, and watch your videos, you have to explain what’s in it for them. The title is a great place to do that.